Promotion and strategy of Burger King on the Covid-19 pandemic situation and its impact on customer behavior
De Almeida, Lucile
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In this article we will analyze the marketing activities undertaken by burger king - how they influenced customer behavior and whether they brought the intended effect. So how Burger King, as a huge company, has been conducting its marketing and promotion over the covid-19 situation? We will tell how it happens before and during a pandemic situation. How they make customers willing to buy their products? We will analyze the increases in reach in the social media used by Burger King and show which portals they focus on the most. Then we will describe how the pandemic influenced the steps and decisions made by the company, how the premises have changed during this time and how it affected the company. So we will present the changes to which the burger king had to adapt and what impact it had on the restaurant's stationary premises to keep customers. We will show how burger king uses social media to ensure good contact with the customer and why it is difficult nowadays. We will do all of this to propose a new solution that, according to us, can improve one of the sectors of this business. And at the end we will also present detailed results of an online survey on changes in the use of remote food ordering, conducted among 59 respondents, which we believe is important due to the impact of the Covid-19 pandemic situation. Finally, we will analyze and summarize the information we have obtained
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