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Comparative Analysis Of Integrated Promotions Aimed At Children In Poland And Germany
(CZĘSTOCHOWSKIE WYDAWNICTWO NAUKOWE, 2010)Integrated promotions aimed at children in Poland and Germany are discussed in this paper. The author analyzed which age defines a child in Poland and in Germany. Further, the characteristics of the children market and its ... -
The Economical Aspects in Production Technology of Active Packaging
(Savaş Kitap ve Yayınevi, 2013)Nowadays, producers as well as consumers have very strict requirements for packaging. It should fulfill all of its functions in terms of the protection of the product, but at the same time they should be easy and fast ...